about color wow
products

in this age of kaleidoscopic color, more women are using hair color than ever before. they’re starting younger, doing it more often, and going to extremes. hair color “chemical dependency” is at an all-time high. hair texture and condition however, is at an alltime low. typical “color-care” formulas (mostly slight modifications of standard formulas) can’t measure up to today’s level of color use and abuse.

enter color wow
radically-different, game-changing innovations from the hair care problem-solvers whose legacy includes taming frizz and brightening blonde. a total re-think of what technologies are absolutely necessary to keep your clients happy…and keep their color wow.